Trade Show Strategy Blog
Insights on trade show strategy, lead generation, and B2B sales.
How to Find Trade Show Attendees & Book Meetings Before the Event
Learn how to book meetings before a trade show, reduce cost per lead, and maximize trade show ROI with pre-show attendee outreach and targeted event prospecting.
Quality Control of Agents = QA² — Why Agentic Evaluations Matter More Than Prompt Engineering
Learn why testing AI agents requires a fundamentally different approach than traditional QA. Explore the combinatorial explosion of failure modes — from hallucinations to prompt injection — and why agentic evaluations are the critical skill for production AI systems.
AI in Sales: The Promise, the Paradox, and Why Reps Are Only Selling 2 Hours a Day
Sales reps spend just 2 hours a day actually selling. Despite AI's promise to boost efficiency, tool overload and generic outreach are making the problem worse. Here's the real story behind AI in sales.
The Hidden Costs of Running an SDR Team
The true cost of an in-house SDR is $128,131 per year — far beyond base salary. We break down employee costs, tech, leadership, attrition, and the real cost per lead.